Client concept board
Store-interior concepts, hero-display backplates and social headers, generated from the client's own cake photographs and portraits.
The source material, shot by the client and uploaded to Flow as reference images. Every generated cake shot must reproduce one of these exactly.
Ten interior directions, each with its own high-contrast signage pairing. Contrast became a hard constraint after an earlier brass-on-cream sign turned illegible under warm light.
The chosen direction, explored ten ways. Locked across all of them: lime-washed plaster, burnt-orange terracotta floor, raw oak joinery, packed display cabinets, and a compact centre plinth left empty for a cake.
The display block pulled forward toward the viewer, giving a large empty surface to stage a cake on.
The client's real blackforest cake (#1) staged as a hero, tracking the critique at each step: too wide and tilted, then tight but too clean, then four editorial directions that drop the fake interior entirely. Price card reads ₹1,399.
Three directions made in ChatGPT from the owners' portraits and three real cakes (Chocolate Overload Tanu, Pista Rose Green, Choco Crumb Cherry): Ivory & Gold Editorial (#35–36), Dark Chocolate Luxe (#37–38) and Terracotta Artisan Daylight (#39–40, where #40 re-shoots the cakes at the room's eye-level angle). Shown at Facebook's 1640×624 cover ratio. Phone, WhatsApp, handle and FSSAI number are placeholders.
Ten directions from the logo brief, generated in Flow (Nano Banana Pro). All spell SharvuCakeHub correctly. Pick one and it gets rebuilt as a clean vector.
Photo-led card mockups in three layers: faint line-art background, the cake photo plus type, and small gold icons. Built from the client's phone photos; a v2 using the new studio shots is planned.
Layered, tidy print mockups. The cakes shown here are AI stand-ins and the menu text is placeholder; final artwork will use the studio shots below.
Every product the client has made, re-shot from their phone photo on one studio set with the same camera. Bright cakes sit on a dark backdrop and dark cakes on cream, so each one stands out. Designs are kept exactly as made.
Studio portraits of Mukul and Sharvari made from their casual photos. Faces must stay identical, so these need the owners' approval before any use.
The signature cake in four editorial directions plus website and story crops. It is a dark cake, so every setting is bright.